How we collect, use and protect your personal information

1. Who this policy covers

In this policy, “we”, “us” and “our” mean Alvin Choo H.C. and authorised members of The Alvin Choo Sales Group who handle enquiries from this website.

Estate agency work is carried out through PropNex Realty Pte. Ltd. Alvin Choo H.C. is a registered real estate salesperson, CEA Registration No. R027622J. PropNex Realty Pte. Ltd. holds Estate Agent Licence No. L3008022J.

This policy applies to this website, its enquiry forms and related contact by telephone, email, WhatsApp or another agreed channel. When another organisation controls how it handles your information, that organisation’s own privacy policy may also apply.

2. Information we may collect

Depending on how you contact or work with us, we may collect:

• Your name and contact details, such as your telephone number, email address and preferred way to be contacted.
• Property details, such as the address, property type, ownership or buying situation, preferred timing, budget, price-review request and enquiry details.
• Messages and records, including call notes, documents you choose to provide, viewing requests and follow-up instructions.
• Information reasonably needed to assess your enquiry, carry out required checks, meet legal duties or coordinate with authorised professional advisers.
• Technical information, such as your IP address, browser, device, referring page, pages viewed, access date and time, and information collected through necessary cookies or similar technologies.

3. How we collect information

We may collect information directly from you when you submit a form, send a message, call, email, request a property value review, arrange a viewing, subscribe to content or engage us for a property matter.

We may also receive information from your authorised representative, a referrer, joint owner, professional adviser, team member, public records or another lawful source when it is relevant to the purpose for which we use it.

4. How we may use your information

We may collect and use your information to:

• Respond to your enquiry and communicate about the property matter you raised.
• Provide market information, estimated price discussions, property value review coordination, buyer or seller advice, property matching, viewings and transaction support.
• Check whether an enquiry is genuine, suitable, authorised and ready to proceed.
• Keep enquiry, client, consent, communication and transaction records.
• Coordinate with PropNex, authorised team members, owners, buyers, landlords, tenants and professional advisers when relevant and permitted.
• Carry out identity, compliance, conflict-of-interest, source-of-funds or other checks required for a transaction, by law, by professional standards or by internal policies.
• Improve the website, understand general website usage, protect the website and prevent fraud, misuse or security incidents.
• Meet legal duties, respond to lawful requests and protect or defend legal rights.

When consent is required, we will ask for it. We may also collect, use or share personal information without consent when the law allows or requires it.

5. Who we may share information with

We do not sell personal information. We may share relevant information only when needed with:

• PropNex Realty Pte. Ltd. and authorised members of the Alvin Choo Sales team.
• Owners, buyers, landlords, tenants, co-brokers or counterparties where disclosure is necessary for an authorised property process.
• Lawyers, valuers, bankers, mortgage advisers, tax advisers, accountants, architects, contractors and other professional or transaction service providers whom you authorise or whom it is reasonable to involve.
• Website hosting, form processing, email, messaging, document, security and IT service providers acting for us.
• Regulators, government agencies, law-enforcement bodies, courts or other parties where disclosure is required or permitted by law.

Some service providers may process information outside Singapore. When this happens, we will take reasonable steps to ensure the recipient provides protection comparable to Singapore law, subject to any legal exceptions.

6. Marketing messages and Do Not Call rules

We may send property updates, market commentary, event invitations or service information when you have agreed or when another lawful basis allows it.

You may unsubscribe or ask us to stop marketing messages at any time. We may still send messages needed to respond to an active enquiry or manage an existing engagement.

Marketing messages to Singapore telephone numbers are handled in line with applicable Do Not Call rules and other legal requirements.

7. Cookies and website data

This website may use cookies or similar technologies for security, forms, performance and user experience. Cookies are small files stored on your device or browser.

Not every cookie identifies you. When cookies collect personal information, we handle it under this policy. You can control cookies through your browser settings, but turning off necessary cookies may affect how the website works.

8. How long we keep information and how we protect it

We keep personal information only for as long as reasonably needed for the purposes in this policy, to meet legal or professional record-keeping requirements, resolve disputes or protect legitimate interests.

We use reasonable administrative, physical and technical safeguards based on the type of information. No internet, messaging or storage system is completely secure, so please be careful about what you send electronically.

9. Your rights and choices

Subject to the law, you may contact us to:

• Ask what personal information we hold and how we have used or shared it.
• Ask us to correct information that is inaccurate or incomplete.
• Withdraw consent for future collection, use or sharing, with reasonable notice.
• Opt out of marketing communications.
• Raise a concern about how we handled your personal information.

Withdrawing consent does not affect lawful use that already happened. It may limit our ability to continue a service or respond to an enquiry. We may need to verify your identity before acting and may charge a reasonable fee when the law allows.

10. Links to other websites and platforms

This website may link to WhatsApp, LinkedIn, Instagram, Facebook, news publishers, property portals and other services that we do not operate. Their own terms and privacy policies apply.

When you open an external link or communicate through another platform, that platform may collect and use your information separately from us.

11. Policy updates and contact details

We may update this Privacy Policy when our services, practices or legal requirements change. The latest version and effective date will appear on this page.